Feelflows Surfboards

Feelflows is a surf shop that aims at bridging Porto and the hipster and cool lifestyle of the alternative surf culture. Its name says it all. With California - where surf is a lifestyle, not just a competitive sport -  and its 60’s and 70’s urban culture as inspiration, the brand targets a consumer that longs to surf the wave by feeding off its energy, not by fighting it.

Pedro Vieira, founder and the brand designer, chose not to replicate pro-surfers models, but to produce 100% handmade boards instead, designed so that surfers can enjoy the moment to the fullest while feeling the wave. Their design will fit to different consumers and their characteristics, but it is possible to order customized boards. Each board takes, in average, six weeks to be completed, and you can keep track of the process through the brand’s page.