Senhor Prudêncio

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Fashion + Industry

Shoe Design

Launched officially at London Fashion Week in 2012, Senhor Prudêncio is a brand focusing on designing shoes and leather accessories for contemporary men and their lifestyle. Shape, proportion and construction are the key concepts behind this successful brand, which was inspired by its founder’s grandfather, a master shoemaker in the 50’s. From the past, however, João Pedro Filipe has retrieved only the rigor and the excellence of artisanal production techniques. Everything else that comes into play stems from innovation. 

At Senhor Prudêncio, shoes, belts, backpacks and disruptive design clothes play up contrast textures and combine unexpected materials, with aesthetic results that surprise for their versatility and originality. Built to adapt both to work environment and to sport, products have a timeless character and are able to withstand the rigidity of the different seasons. Internationally renowned, the Portuguese born brand has found its main markets in France, Spain, Bulgaria, and China. The recently launched online shop and the opening of Prudêncio Studio in Porto’s historic centre are, however, targeting a place in the heart of national consumers.