Prudêncio Studio

After completing his training at the Institute Français de Mode, in Paris, and folowing his internship  with the fashion designer Felipe Oliveira Baptista, João Pedro Filipe was set with both the drive and the experience to start his own project. Having specialised in shoe design, production and communication, the João Pedro Filipe Studio opened in Porto in 2010, and rapidly became a favourite with clients and national and international brands such as Exceed Shoe Thinkers, Eureka, Preen by Thornton Bregazzi and Thakoon Addition.

But this young designer’s talent and ambition drove him to push further. Capitalising on the proximity to the strong industrial triangle of Guimarães, Felgueiras and S. João da Madeira, João Pedro Filipe launched his irreverent Senhor Prudêncio in 2012. The brand is now matured and the designer is investing in a direct approach strategy, which is why he openening a new shop in the historic centre of Porto. Comprising a fashion design studio, a shop and a gallery, Prudêncio Studio encapsulates the brand’s creative universe, presenting the city with a new retail concept and a shopping experience that goes beyond your regular trip to the shoe shop.