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Fashion + Industry

Jewellery Design


MIMATA was born from the dreams of Joana Mieiro. She dreamt of beauty and delicacy of creation and of an aesthetic ideal. Today, Mimata is a brand of fine jewelry that chose Portugal as its inspiration and the world as its stage. Joana Mieiro, its creator and designer, launched the brand in 2009 and, since then, she has earned a place in the contemporary jewelry market.

Opening an atelier in the center of Porto was a great achievement for this brand. This is where this modern image of the sophisticated and cosmopolitan woman is recreated. MIMATA draws upon a universe of ideas and symbols that she deconstructs and combines to make different pieces that complement each other and create a unique identity. On sale at the atelier and at the reputed Machado Joalheiro, MIMATA collections reflect the connection between what we were, what we are and what we aspire to be.