João Melo Costa

Fashion + Industry icon

Fashion + Industry

Fashion Designer

João Melo Costa is the name that comes to mind when you think of the prodigy of Portuguese fashion. At just 23 years old, this young talent is driven by the need to create. Fascinated by the possibility of challenging limits, he is inspired by almost mundane narratives of his daily life. Moments like bus trips through Porto allowed him an almost tourist perspective on the town, observing the façades of degraded buildings which resulted in one of his collections - Façade.

The collections by this designer are anything but ordinary, which has earned him a nomination for the Fashion Awards and a spot in the prestigious London Fashion Week. For João, fashion is a form of expression, his form of expression. He believes in the inspiring and contagious power of fashion and, therefore, his plans for the future are to continually create and inspire. The source of this will lies in his fascination for Porto and the region.