Eduardo Aires

Art + Design icon

Art + Design


Eduardo Aires has always used drawing as a way of expression, but fell in love with design and its graphic solutions around 12, when observing German bank Sparkasse’s brand. Restless and inquisitive, he has always had an interest in how things are made and at 18, following his first experiences with typography, printing techniques became ‘a thing’.  From then on it all came naturally to him, fuelled by ‘passionate, complete surrender’.

Fifteen years into his career as a freelancer, he decided to stop using his name as his professional signature and created White Studio, the name behind the brand Porto. Among projects with Ana Simões and Óscar Maia, the occasional collaborations and individual projects under the name White Editions, Eduardo Aires is also a professor at the Faculty of Fine Arts in Porto.  Despite feeling he doesn’t really belong in one given place, he has lived in Porto for more than 30 years and is still in love with it – he loves the assertiveness of the scale of its relationship with its people, its cultural agenda and nightlife. Passion, endless working hours, strong work ethics and plenty of sensitivity and know-how are the secret ingredients behind both national and international recognition.